[…] describes how large incumbent companies lose market share by listening to their customers and providing what appears to be the highest-value products, but new companies that serve low-value customers with poorly developed technology can improve that technology incrementally until it is good enough to quickly and take market share from established business.

(“The Innovator’s Dilemma” 2022)

“The Innovator’s Dilemma.” 2022. Wikipedia, February. https://en.wikipedia.org/w/index.php?title=The_Innovator%27s_Dilemma&oldid=1073785387.