[…] describes how large incumbent companies lose market share by listening to their customers and providing what appears to be the highest-value products, but new companies that serve low-value customers with poorly developed technology can improve that technology incrementally until it is good enough to quickly and take market share from established business.
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“The Innovator’s Dilemma.” 2022. Wikipedia, February. https://en.wikipedia.org/w/index.php?title=The_Innovator%27s_Dilemma&oldid=1073785387.