[Pursuasion resulting] from a person’s careful and thoughtful consideration of the true merits of the information presented in support of an advocacy.

A way of processing an argument that involves weighing the facts. Requires that you are familiar with and understand the relevant facts. Contrasted by Peripheral route processing.

## References#

“Elaboration Likelihood Model.” 2022. Wikipedia, June. https://en.wikipedia.org/w/index.php?title=Elaboration_likelihood_model&oldid=1091358254.