James Altucher, (Altucher 2014)




If I say, “write down ten ideas for books you can write” I bet you can easily write down four or five. I can write down four or five right now. But at six it starts to get hard. “Hmmm,” you think, “what else can I come up with?”

This is when the brain is sweating.

Note that when you exercise in the gym, your muscles don’t start to build until you break a sweat. Your metabolism doesn’t improve when you run until you sweat. Your body doesn’t break down the old and build the new until it is sweating.

What if I just can’t come up with ten ideas?

Here’s the magic trick: if you can’t come up with ten ideas, come up with 20 ideas.


Altucher, James. 2014. “The Ultimate Guide for Becoming an Idea Machine.” James Altucher. https://jamesaltucher.com/blog/the-ultimate-guide-for-becoming-an-idea-machine/.