The low [Right-Wing Authoritarianism (RWA)] say they’d like to be low RWAs. So do the middles. But the highs usually say they want to be middles, not lows. I thought this happened because highs often dislike the people who would score low on the RWA scale, and that may be part of the explanation.. But I also discovered that if you ask subjects to rank the importance of various values in life, authoritarian followers place “being normal” substantially higher than most people do.

Bob Altemeyer | The Authoritarians